.It is actually the sort of item that might simply have actually been thought up by a makeup performer along with decades of expertise under her belt. "When I first obtained the sample coming from the laboratory as well as placed it on my jowls, I looked in the mirror and also claimed, 'OMG. This is actually a wonder,'" founder as well as chief executive officer Bobbi Brown tells Refinery29, hence the name. "There was actually nothing at all like it on the market when our experts introduced it. I am actually really happy with that." Featuring a hydrating castor oil and also beeswax bottom, the sheer shaded balm isn't just like a normal lip as well as cheek rouge. Instead, it much more carefully imitates skin care than makeup. Wonder Balm left skin layer appearing fresh and also hydrated given that it actually hydrated skin layer, all while adding an embrace of color (it is actually on call in coral, light pink, and oxblood, as well). Perhaps best of all, it looked excellent on people of all ages, coming from twenty-somethings to the 60+ prepared. (Jones Roadway also frequently includes styles of all ages in its campaigns as well as product visuals.).